North America`s Largest System of Culinary Programs, The Art Institutes, Introduces New Name and Curricula

Released on: November 6, 2007, 6:46 am

Press Release Author: The Art Institutes

Industry: Food & Beverage

Press Release Summary: The International Culinary Schools at The Art Institutes
launches today with help from the Food Network


Press Release Body: [PITTSBURGH, November 6, 2007]- Today, Education Management LLC
announced that the culinary programs offered at The Art Institutes system of schools
will be renamed as The International Culinary Schools at The Art Institutes. Based
on the number of locations, the culinary programs offered by The Art Institutes
schools represent North America's largest system of culinary programs. The Art
Institutes schools which offer culinary programs will be redesigning their course
offerings to expand the international focus, introducing students to an increased
number of world cuisines while continuing to emphasize fundamental culinary skills.
The new look will be unveiled this Fall through a multi-faceted partnership with the
Food Network, including television advertisements, show sponsorships and a new Web
site highlighting The International Culinary Schools at The Art Institutes.

"Students will be introduced to a world of culinary learning. Our programs will
emphasize the fundamental art of cooking and food preparation to feed America's
appetite and the industry's demand for international cuisine," says Michael Nenes,
MBA, CEC, CCE, assistant vice president of Culinary Arts for The Art Institutes.
"Our presence in more than 30 North American markets ensures that aspiring culinary
professionals will have access to education close to home, and our new partnership
with the Food Network promises to help us build national awareness for the quality
of the education our schools deliver."

The International Culinary Schools at The Art Institutes will also provide Web-based
seminars and guest lectures, featuring an increased focus on a number of world
cuisines and hands-on learning opportunities that augment internships and
experiences in the schools' student-run restaurants. Continuing in The Art
Institutes' 15-year tradition of educating future culinary professionals, students
study under industry-experienced certified chefs.

About the Food Network relationship
The partnership with the Food Network is designed to enable The Art Institutes
schools to leverage the network's reach among an audience with specific interest in
the culinary arts. In addition to a television campaign airing on the Food Network
and Fine Living, components include:
. The Art Institutes sponsorship of "Food Network Challenge," "Chefography," "Dinner
in the Daytime" and the new "Two Dudes Catering." "Two Dudes Catering" features two
graduates of The Art Institute of Fort Lauderdale, Vinny Dotolo and Jon Shook.
. A new Web site, www.exploreculinary.com, which will provide important information
about an education at The International Culinary Schools at The Art Institutes and
unique opportunities such as the "Savor the City" sweepstakes featuring culinary
experience prizes at five Art Institute locations early next year.
. The Food Network will collaborate on The Art Institutes Best Teen Chef Competition
2008, which culminates in a cook-off competition on May 17, 2008, at The Art
Institute of Las Vegas. The national competition, in its ninth year, awards more
than $250,000 in tuition scholarships to high school seniors interested in pursuing
a culinary career. This year, the winner will receive a full-tuition scholarship to
a participating Art Institutes school and serve as an "intern for a day" at the Food
Network studios. Highlights of the national finals will air on Food Network and
Fine Living. For more information on The Best Teen Chef Competition, visit
www.artinstitutes.edu/btc.

"Part of our mission at Food Network is to teach viewers how to cook. The
International Culinary Schools at The Art Institutes sponsorship represents a
natural partnership," said Karen Grinthal, senior vice president of ad sales at Food
Network. "Food Network viewers will gain awareness of an opportunity that speaks to
their passions for food and for learning."

The International Culinary Schools at The Art Institutes offer bachelor's,
associate's, certificates and diploma degree programs in the areas of Culinary
Management, Culinary Arts, Baking & Pastry, Food & Beverage Management and Wine,
Spirits & Beverage Management. Degrees and areas of study vary by location.

To learn more about The International Culinary Schools at The Art Institutes, visit
http://www.artinstitutes.edu/AreasOfStudy/TheInternationalCulinarySchool.aspx?ID=8&prid=cul_1107_001_pr
or www.exploreculinary.com.

# # #
About The International Culinary Schools at The Art Institutes
The International Culinary Schools at The Art Institutes is North America's largest
system of culinary programs with over 30 locations.
Based on classical Escoffier, Asian and Latin culinary techniques, with an emphasis
on progressive trends and practices, the schools' curriculum are designed to develop
and sharpen fundamental cooking techniques and professional skills and introduce a
variety of international cuisines. Internships, student-run school restaurants,
guest lectures and Web-based seminars, and study abroad programs help broaden the
scope of learning for students.
Program offerings vary at each school. Prospective students should check the course
offerings at The Art Institute school they are interested in attending before
enrolling. To learn more about The International Culinary Schools at The Art
Institutes, visit www.artinstitutes.edu/culinary or www.exploreculinary.com.

About Education Management LLC
The parent company of The Art Institutes, Education Management
(http://www.edmc.com), with over 80,300 students as of Fall 2006, is among the
largest providers of post-secondary education in North America, based on student
enrollment and revenue. Education Management has 80 primary locations in 26 states
and two Canadian provinces. Education Management\'s educational institutions offer a
broad range of academic programs concentrated in the media arts, design, fashion,
culinary arts, behavioral sciences, health sciences, education, information
technology, legal studies and business fields, culminating in the award of
associate\'s through doctoral degrees. Education Management has provided
career-oriented education for over 40 years.

About The Art Institutes
The Art Institutes (www.artinstitutes.edu) is a system of over 35 education
institutions located throughout North America, providing an important source of
design, media arts, fashion and culinary professionals.

The Art Institutes schools offer a broad range of programs including: Audio
Production, Computer Animation, Culinary Arts, Culinary Management, Fashion Design,
Fashion Marketing, Graphic Design, Industrial Design Technology, Web Design &
Interactive Media, Interior Design, Media Arts & Animation, Photography, Restaurant
Management, and Video Production. Not all programs are offered at all schools.

CORPORATE MEDIA CONTACT:
Jacquelyn P. Muller
Vice President - Public Relations
Education Management LLC
Office: 412.995.7262
Mobile: 412.606.9244
jpmuller@edmc.edu

NATIONAL MEDIA CONTACT:
Tracie Lesser
Burson-Marsteller
Office: 312.596.3521
Mobile: 917.496.2782
Tracie.Lesser@bm.com


Web Site: http://www.exploreculinary.com

Contact Details: CORPORATE MEDIA CONTACT:
Jacquelyn P. Muller
Vice President - Public Relations
Education Management LLC
Office: 412.995.7262
Mobile: 412.606.9244
jpmuller@edmc.edu

NATIONAL MEDIA CONTACT:
Tracie Lesser
Burson-Marsteller
Office: 312.596.3521
Mobile: 917.496.2782
Tracie.Lesser@bm.com

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